Educational Content Marketing AND WHY YOU NEED IT
When utilised in the right way, marketing can be the perfect tool to help your business grow.
As a business owner, you may be aware of the various marketing strategies and techniques that companies of all sizes use to promote their products and services to would-be customers.
Here at Knights Digital, we believe that micro-businesses should have the same opportunities to expand and grow as big companies. With you in mind, we wrote this article to help you understand the basics of marketing and figure out which strategy is best for your business.
What Is Marketing?
First of all, it is important to establish what marketing actually is. According to The American Marketing Association, ‘marketing’ is defined as:
‘The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’
Having a marketing strategy that works for your business can increase sales and get the word out about what you do. Relying solely on word of mouth used to be an acceptable way to reach new customers. However, with the rise of social media, small businesses must utilise effective marketing techniques to stay ahead of the curve. This is especially true in our post-pandemic climate where already struggling businesses, large and small, must also compete with each other at this difficult time.
Let's talk Strategies!
There are many marketing strategies that your business could implement, such as influencer, relationship and viral marketing. But this article will solely focus on educational content marketing, and how you can make it work for your business.
Content marketing is the strategy that many businesses implement to boost their online presence. This involves the process of creating content such as a blog, article, post or video that is then shared online to generate interest in a business’ products, without explicitly advertising them.
The educational aspect of content marketing must include helpful and instructive content that seeks to inform the viewer or reader on a certain topic. For example, our client Plans 2 Extend has written a series of articles on their blog that deals with various topics such as planning permission and building regulations. Their educational articles aim to help their readers have a clearer understanding on these topics with the option to hire the company on their construction project.
need an Example?
This article itself is also classed as educational content marketing, and as a digital agency, we want you to be as informed as possible about the strategies you can implement for your business. We have written a series of articles detailing advice on how a professional business website can boost your business, including helpful ways to utilise it to your advantage. For example, our article ‘Pages for People’ details the various ways that you can enhance your website using advertisements, demographics and analytics.
In addition, our website for trades, Tradely, features blog articles that assist tradespeople on how to get the most out of their website. One article, ‘How Do I Take Photos For My Website?’ uses educational content marketing to inform Tradely clients about photography tips and techniques. When implementing educational content marketing, many different forms of media can be used. For example, included within the Tradely article is a YouTube video that discusses the rule of thirds in photography.
Having an online presence that has the right look and feel for your business can boost profits, target new customers and help you to become more successful. Easy right?
Well…it’s not as simple as you might think. Updating your social media, advertising and website on a regular basis can become a full time job, and some businesses just simply do not have the time. This is where we come in!
Knights Digital now offers a content marketing service called ‘Alchemy’, that will take control, banish stress and do the hard work for you.
For more information, please contact us using the form below. We’re also available on social media so drop us a friendly ‘hello’ if that’s more your thing! We’ll also be happy to help with any questions you may have, and offer free advice via Zoom.