The Free Morning For Business Owners Who've Tried ChatGPT and Wondered What All the Fuss Was About
You Don't Need More AI. You Need Less Admin.
Get a real £ figure on your biggest time leak, see what AI can actually do with your data, and leave knowing exactly where to start.
For owners of businesses with 5 to 50 staff who are sick of paying good people to copy and paste.
Stop Repeating, Start Running · a free 90-minute workshop from Knights Digital
Is Your Team Doing Work That Shouldn't Exist?
There's one reason most businesses never get the benefit of AI, even the ones already paying for it. One reason. And the chances are it's true of your business right now, while you're reading this.
It's not about having a bigger budget than your competitors. It's not about being more technical. It's about knowing three simple things that most business owners never work out on their own.
The good news? Once you know what they are, the first fix is smaller than you think. And the time comes back fast.
Frankly, I'd rather show you than tell you. So here's what's going on.
Is Your Business Stuck in a Loop?
Same jobs, same week, same people doing them. Copying details from WhatsApp into a spreadsheet. Rebuilding the same report. Chasing the same updates. Answering the same questions.
It's dull. It's expensive. And deep down you know your best people shouldn't be spending their days on it.
The problem usually isn't your team. It's that your information lives in six different places and a person is the only thing connecting them. AI can't help with that, because it can't see any of it.
So you keep doing what you've always done. And getting what you've always got.
Thirty minutes a day on one repeated job, across ten people, at £20 an hour, is £23,000 a year. That's one job. And it's £442 a week, every week you tell yourself you'll look at it next month.
There's a better way. And it's simpler than you think.
Don't Take Our Word For It
Here are some kind words from people who've been to our events before:
Your session was really engaging and full of actionable insights. I especially liked how you broke down complex marketing strategies into simple steps. Dans energy made the whole session enjoyable and easy to follow.
Michelle Naylor — Jack Jordan Jewellers
Dan was great, clear in how he explained everything and clearly very knowledgeable and experienced. Loads to take away and put in place.
Kieran Doherty — Balmer & Co
Excellent energy and enthusiasm. Clear and concise content.
Nick Brooks — Jetz Travel
Excellent way to spend 2 hours. I feel motivated to get everything in place
Jo Le'Febour — The Business Midwife
Great execution with a great pace and relatable informality. Jargon free too which is perfect.
Jayne Shufflebotham — Meliora Consulting
Really good and engaging, really knowledgeable and gave great advice.
Tim Halliwell — Sourced Lettings
Really good. Very engaging. Felt encouraging and driven to take the action I need to take.
Nichola Howard — Launch Events
Here's the Honest Truth…
Most business owners have already "tried AI". They've asked ChatGPT to write an email, tidy up a proposal, or explain something. It was handy. And then nothing changed.
It's not your fault. Every tool out there is designed to be used in a chat window, one question at a time, by you.
But a chat window isn't a system, and a clever answer isn't a job done.
The good news is that a surprisingly small shift in how you think about AI changes everything. Not more prompts. Not more tools. Just three simple steps that turn "glorified Google" into something that does the work.
Work done, not words generated. That's the difference.
Your Systems Should Be Doing the Boring Bit
Think about it. A good office manager doesn't wait to be told.
The enquiry comes in, they match it to the client, pull the right prices, raise the quote and put the follow-up in the diary. Every time. Without being asked.
Your systems should be doing exactly that, every hour of every day, whether you're with a client, at home with your family or fast asleep.
Right now they probably aren't. And the reason is simple.
Most businesses use AI the way they use a search engine. Ask, copy, paste, repeat. The AI never sees your clients, your jobs, your prices or your history, so it can only ever give you generic answers that you then have to turn into real work yourself.
That's exactly what we're going to fix.
The Quieter Month Trap
You know exactly how this goes. You're flat out delivering for the clients you have. Sorting the admin gets pushed to the back of the queue. You tell yourself you'll look at it next month, when things quieten down.
But next month never quietens down. And every month you wait, the same jobs cost you the same hours again.
The loop starts right here. Not from laziness or lack of ambition. Just from never having a clear answer to the simplest question:
What exactly should I automate first, and what would it take?
That's what we're going to show you.
Meet Matt…
Matt Corlett runs End Systems, a specialist engineering firm with eighty-odd staff and nearly fifty years behind it. He isn't unusual. In fact he's probably a lot like you.
Every month, the business's financial projections were built in Excel. For the whole company. One member of the team spent half his week on it, and three or four of the senior team fed their numbers in on top. Every report was manual. Every version was somebody's spreadsheet.
It had been that way for years. Not because anyone liked it. Because it worked, just about, and there was never a quiet month to fix it.
It never got better on its own. Until he decided to do something about it.
What Changed for Matt
He stopped guessing and started with the one job that hurt most.
A simple sum told him what the projections were really costing: half of one person's week, plus the senior team's time on top, every month, for years. A live look at his own data showed what could be taken off the team's plate. Then he picked one problem, and only one, to fix first.
The difference was remarkable.
The projections now build themselves inside EndHub, the platform that runs the business. The numbers come from where the work actually happens, so nobody re-types them, and the same figures feed straight into the reports and dashboards the rest of the team already use.
That's what a clear starting point does. Not magic. Just the right things built in the right order.
What Matt's Business Looks Like Now
Half a week, every week, back in the business, and the senior team's hours with it. The projections are right because they're built from live data, not re-keyed. And because the figures already live in the app, they turn up wherever they're useful: cross-reported into the places the team actually looks, without anyone building a report.
And a handful of people who are very happy they never have to open that spreadsheet again.
The only question is how much longer you want to wait before the same thing happens for you.
Size It. See It. Start It. — How We Get Businesses To Less Admin
This is what we use with every business owner who asks us about AI. Not because it sounds good. Because it works. Here's how it works.
Step 1: Size It
Minutes don't feel like money, which is why nobody adds them up. You'll put a real annual £ figure on one repeated job in your business, using nothing but what you already know. Most people are over £10,000 on the first job they name.
Step 2: See It
There are three levels of using AI in a business: Search, Sidekicks and System. You'll see the same enquiry handled at all three, live, and understand why the level you're on is the only thing holding you back.
Step 3: Start It
Not everything deserves automating. You'll score the jobs you hate most and leave with the one to fix first, circled, and a clear idea of what fixing it looks like.
What You'll Walk Away With
A number, not a feeling
You can feel the waste. You've never had it in pounds. You'll leave knowing exactly what one repeated job is costing you a year, and you'll be able to run the same sum on every other job in the business.
Which means… a starting point you actually believe in
Not a list of forty things AI could do. One job, chosen because it hurts the most and happens the most, with the sum behind it. That's the difference between "we should look at AI at some point" and a decision.
And here's the bit most people miss entirely…
You can buy the best AI tool in the world and still get nothing from it. Because the moment it needs to know your client's rates, your job history or what you quoted last time, it can't see any of it.
AI is only as useful as the data it's standing on.
Most businesses have their information in a head, an inbox, WhatsApp, a spreadsheet and a bit of software, and a person carries it between them. That person is doing a computer's job. This is the step that shows you where that's happening in your business, and why it's the thing to fix before anything else.
That's not a trick. It's just how the technology works.
Why This Is Different From Every AI Webinar You've Sat Through
Most AI events fail on one of four things. We've built this one around all four.
You Get the Thing You Actually Want
Not "an understanding of AI". Hours back, for you and your best people, starting with the job you hate most.
You Can See It's Real Before You Spend a Penny
One enquiry handled three ways, live, in the room, plus a client who's already done it and the number to prove it.
You Get a Result on the Day
Your number, your count and your one thing are worked out before you leave, not promised for "when you implement".
It Asks Almost Nothing of You
No code, no tools to sign up for, no homework. If you can say how long a job takes and how often it happens, you've got everything you need.
Ninety minutes. No charge. No catch.
That's all this takes. One session, ninety minutes, and you'll leave with your number, your count and your one thing, worked out for your business, not a generic example.
There's no fee. Nothing to buy on the day. We'll tell you up front that there's an offer at the end, and everything before it works without us.
The only thing you're risking is ninety minutes of your time.
Why on earth would we do this for free?
Fair question. Here's the honest answer.
We don't like watching people spend their days on work that shouldn't exist. Good people, bored stiff, keying the same numbers into the same sheet, when they could be looking after the customers who actually pay the wages. It wastes their time, it wastes your money, and it's the thing we're in business to stop.
Yes, some of the people in the room will want help building the thing they've just picked, and we'd rather meet them this way, having shown our working, than cold-call them. But the ones who don't need us still walk out with their numbers. Everyone wins, which is the only kind of free that's worth trusting.
What you're actually getting
- The Leak Calculator — the sum we use with every client to put a £ figure on a repeated job. Part of our AI Discovery, and yours to keep and run on every job in the business.
- The Three Levels demo — the same enquiry handled at Search, Sidekicks and System, live, so you can see the difference instead of taking our word for it.
- The Pick the One scorecard — the card you leave with: your number, your count and your one thing.
- The Steal This Prompt template — the base instructions we give every client so AI stops writing generic rubbish.
- The AI & App Discovery — normally £495 + VAT. Free to everyone in the room.
Total value: £495 + VAT. Your cost: ninety minutes and a cup of tea.
One Morning. One Room. One Starting Point.
We're running a free event at [time] on [day, date] at [venue, postcode], and we're sharing exactly how we work out, with every business owner we meet, what their busywork is costing and what to do about it.
Here's what you'll have in place by the time you leave:
- A real £ figure for your biggest time leak — so the conversation about AI stops being vague and starts being a business case.
- A clear picture of what AI can and can't do for you — no hype, no jargon, and the limitations spelled out alongside the possibilities.
- The one job to fix first — chosen by you, scored on what hurts, with the sum behind it.
- Hours back in the week — for you and your best people. There's only one place that ends up, and it isn't a spreadsheet. It's your evenings, your weekends and your bank account.
That's what this morning is actually about. Not AI theory. Not the latest tool. Just less of the same thing, every week, with less stress.
Places are limited. If you're interested, don't leave it.
Who This Is Not For
We'd rather you didn't come than came and wasted a morning. So, in the interest of saving us both the trouble, this isn't for you if:
- You're a one-person business. The sums still work, but with nobody else doing the repeated jobs, the leak is smaller and the fix is usually a £20 tool. Start with our free calculator instead.
- You want a list of AI tools. There are a thousand of those pages. This is about working out which problem to fix, not which app to download.
- You're looking for someone to tell you AI will replace your team. It won't, and we won't say it will.
If none of those are you, read on.
Give Us 90 Minutes, and We'll Stop You From…
Paying for the Same Hour Twice
Every hour your team spends on repeated, manual work is an hour you pay for in salary and again in everything that didn't get done. For a business with ten staff, that hidden waste typically runs to six figures a year. You'll see your own number, not ours.
Buying the Wrong Thing
It's easy to spend £15,000 on software that never quite fits, or to bolt on five AI tools that don't talk to each other. Knowing which problem to fix first, and whether it needs an app or a £20 tool, is the difference between money well spent and money gone.
Falling Behind Businesses That Started a Year Earlier
The firms that fixed their first leak last year are now fixing their fourth. Every month, their quotes go out faster and their best people spend less time on admin. The gap isn't standing still. It's not too late. But it won't stay that way.
After the Event You'll Be Feeling…
Clear
You'll know what AI actually means for your business, which bits of the hype to ignore, and why the thing that matters most is where your information lives.
Relieved
The nagging sense that everyone else is getting on with this while you're not: that goes away. Not because you've ignored it, but because you've finally got a starting point.
Genuinely Excited
Because for the first time you'll be able to picture a week where the jobs you hate get done without you, and you'll know what the first step to that is.
The Agenda — What to Expect on the Day
- Welcome and introductions — Meet the team and the other business owners in the room. You'll quickly realise you're not the only one copying things from WhatsApp into a spreadsheet.
- Size It, See It, Start It — We'll walk you through the system we use to work out what AI should and shouldn't be doing in a business. No jargon. No tool demos for the sake of it. Just what works and why.
- Three live exercises — You'll put a £ figure on your biggest leak, count how many times your information gets re-typed, and pick the one job to fix first. You leave with a card you can actually use, not notes from a talk.
- One email, three ways — A live demo of the same enquiry handled at all three levels of AI, so you can see the difference rather than take our word for it.
- Q&A — Anything that's come up during the session, anything you've been wondering before you arrived, including "what shouldn't I use it for?"
- A brew and a chat — Swap details with people in the room and have a word with the team. Some of the best conversations happen here.
Ninety minutes. No cost. Your own numbers. Are you in?
All you need to do is:
- Click the link below
- Click "Get My Ticket"
- Fill in your name, email and phone number
- Turn up to the event
The rest will be yours to enjoy at [time] on [day, date], at [venue, postcode].
From a Client Who Did It
Not an attendee. A client. This is what less admin looks like six months on:
The visibility we have now on our numbers is night and day. We're pulling reports in seconds that used to take days of compiling across departments. The automations handle the heavy lifting, and we can see exactly where we are commercially at any given moment. It's just better commercials all round.
Dale Kenyon — Commercial Director, End Systems Limited
You're still here. Good.
That tells me something about you.
Most people skim a page like this, think "sounds interesting" and click away. You're still reading. That means you're at least half-convinced this matters.
But here's where the excuses usually start. Let me deal with them now.
"I'm Too Busy, I Don't Have Time…"
You're running a business. Of course you're busy. But think about what you're busy doing. If any of it is the same job you did last week, ninety minutes now is the cheapest way to stop doing it next week. Your call.
"We Already Use ChatGPT…"
Brilliant. So does everyone we spoke to before writing this page, and not one of them had anything running on its own. Using AI and getting your time back are two different things. This is about the second one.
"We've Spent Money on Software Before and It Didn't Work…"
Then you already know the expensive mistake is starting with the tool. We start with the job, the number and the data, and the first thing we'll tell you is that sometimes the answer is a £20 tool, not an app.
"What if something better or cheaper comes along next month?"
It will. That's exactly why you build around your process and your data, not around any one AI. Get that right and the clever bit underneath can be swapped without starting again.
"Is this just a sales pitch?"
There's an offer at the end, and we'll tell you that at the start. Everything before it is yours to keep and use without us. If you leave at the break, you'll still have your number, your count and your one thing.
"I'm Worried It's Going to Be Too Technical…"
There isn't a line of code in it. If you can say how long a job takes and how often it happens, you've got everything you need. The technical bit is our problem, not yours.
Don't Hang Around! …
Only 40 Places — and They're Going…
We've deliberately kept this small. Forty people maximum, so everyone gets to work through their own numbers and leaves with a starting point that fits their business.
Tickets are already being claimed.
If you've read this far and you're still thinking about it, now is the time to stop thinking and start doing.
This is free. It's ninety minutes. And it could change what your week looks like from this point on.
Booking closes at [time] on [date], or when the 40th ticket goes, whichever comes first. After that the page comes down and the next one isn't until [month].
And if you do nothing? That's fine too. The same job will be waiting for you on Sunday night. It always is.
Live Results From Businesses We've Built For
More Proof From the Numbers
Last call! — Tickets are moving fast…
Reserve Your Space
- Click the link below
- Click "Get My Ticket"
- Fill in your name, email and phone number
- Turn up to the event
The rest will be yours to enjoy at [time] on [day, date], at [venue, postcode].
I'll be the one at the front with the slides and the brew. Come and say hello.
Dan Ackers
Founder, Knights Digital
P.S. If you only read one thing on this page, read this: thirty minutes a day on one repeated job, across ten people, is £23,000 a year. You'll know your own version of that number before the break.
P.P.S. There's an offer at the end. I've said so twice now because I'd rather you knew. Everything before it is yours to keep, and if you want to leave at half time with your card, nobody will stop you.
P.P.P.S. 40 places. Booking closes [date]. The admin will still be there next Sunday whether you come or not. The only question is whether you'll have a number for it.