Estate Agency Marketing for Balmer Wilcock
After working with Adam and Chris on their branding back when they founded BalmerWilcock, it was a privilege to be invited back to evolve the brand and work on a great new digital presence.
What We Did
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Pioneering Property Marketing
Working closely with their in-house marketing department, we decided to go for a bold, yet clean, digital presence for BalmerWilcock. We didn’t want the colour scheme to take away from the beautiful photography that their team produce.
We wanted to let the properties shine and simply enable a clean way to showcase their portfolio and photography, whilst providing an easy way for prospects to enquire.
The data source for this project was a third-party application known as Vebra. Which is responsible for syndicating property data to third party networks such as Zoopla and Right move.
We crafted a bespoke web app to run at the back of the site which periodically synchronises with Vebra, pulling in the latest properties, minimising management overhead for the team in-house.
To further ease management for their sales and lettings teams in house, we developed a lead tracking module for the bespoke property management application, which forwarded enquiries to the correct departments, tracking them with metadata and other useful fields to streamline the customer experience.
Evolving The Brand
It’s always a pleasure to find a business that has in-house design talent, and at BalmerWilcock we found just that. Working closely with their in-house designed, Luke, to evolve the brand with a new colour scheme and some better spacing on their logo.
It’s always a pleasure to find a business that has in-house design talent, and at BalmerWilcock we found just that.
We were able to together, evolve the brand, making it feel much more minimalist and modern, yet maintaining the brand’s core look and feel. From business cards to sale boards on the street, the new brand flows nicely and feels much more contemporary than the first edition.